AMARTHA Mural

Mural & Artwork  |  Service & Startup


Established in 2010, Amartha is a pioneer fintech online peer-to-peer (P2P) lending platform in Indonesia. It aims to connect micro entrepreneurs in rural area with investors through funding, competitive advantages, and social impact.

SANROK created six mural design and production for Amartha’s new office in South Jakarta. One of the murals used anamorphic technique which can only be seen on certain perspective.

The designs are based on Amartha’s vision to help micro entrepreneurs in Indonesia and its social values. We compressed the concept into 4 main ideas: Connectivity & progress, People in harmony, Empowered women, and Technology.






















Art Director
Tito Yusuf
Michael Alexander

Senior Designer
Muhammad Mirza

Nandiasa Rahmawati
Candya Pradipta

Art Department
Sendi Adrianov

Hayu Kresna
Bunga

Videographer
Andhika Krisnuwardhana


Music
SakuraHertz

Team Notes
“Amartha is a fun client with a wide range of interest between its internal team. Hence the non-singular approach in our design results. We had too much fun working on this project!”



Mark
All images & contents © 2012-2022 SANROK Studio. All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law.