BIYU: Skincare that Delivers Peace of Mind
Branding | Fashion & Goods
BIYU is one of the most sought-after local skincare brand for sensitive skin. As one of the pioneers in bringing awareness and education of sensitive skincare in Indonesia, BIYU is looking to refresh their brand image, and establish their presence in local skincare market which is increasingly saturated. BIYU champions reliability, integrity, and no-gimmick approach in their product, which proposed a challenge for us who needs to keep the visual engaging and stand-out.
SANROK created the whole visual branding, brand concept & new logo, packaging design, social media guidelines, and stationeries.
SANROK created the whole visual branding, brand concept & new logo, packaging design, social media guidelines, and stationeries.
From morning, through noon, till night, Biyu accompanies your skin on every journey. Sensitive skincare is notoriously difficult, that’s why trust is the key. To be trustworthy, one needs to be transparent. We peeled off over-the-top visuals and let BIYU’s product shines by itself, while also giving a unique brand mark to stand out amongst the tight competition in the industry.
Logo
From AM to PM
Trust is built by the means of accompanying, by presence, and by consistency in words and actions.
As a skincare that delivers peace of mind, BIYU accompanies its users from morning, through noon, until night when the sun has set, protecting the skin and ensuring they are well-cared for. With a subtle nod to the sun phases throughout the day, we created a brandmark that is uniquely BIYU.
It is hard to deny that reliability in skincare brand is often related to the clinical feel. We aim to bring a touch of warmth into it by incorporating bold accent colors and strategically placed brandmark. With tiny details on top of each other, we built a friendlier impression without compromising BIYU trustworthiness.
Other Brand Applications
Creative Director
Michael Alexander
Senior Designer
Candya Pradipta
Content Director
Tiffany Alexandra
Project Manager
Tito Yusuf, Tiffany Alexandra
Account Executive
Tika Pratiwi, Safira Hanum
Michael Alexander
Senior Designer
Candya Pradipta
Content Director
Tiffany Alexandra
Project Manager
Tito Yusuf, Tiffany Alexandra
Account Executive
Tika Pratiwi, Safira Hanum
Team Notes
Who wouldn’t be thrilled to team up with a skincare brand—especially one we already trust and use personally? Collaborating with such cooperative client made the process even smoother. We enjoyed every step, from discussions to the final touches, and we're genuinely happy with how it turned out!
Who wouldn’t be thrilled to team up with a skincare brand—especially one we already trust and use personally? Collaborating with such cooperative client made the process even smoother. We enjoyed every step, from discussions to the final touches, and we're genuinely happy with how it turned out!
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