Booyah: Make It Fun with Booyah
Branding | Packaging | Fashion & Goods
Booyah is a children clothing line that embraces children's nature. Children are loud, excited, and move around a lot—and nothing should hinder them to express themselves freely, not even their clothes.
Booyah wants to let children explore the world around them comfortably. With simple and versatile clothes, we make sure that they can do whatever they want without having any troubles with what they wear.
In this project, Booyah wanted to remake its brand that represents children's authentic characters. SANROK created the whole visual branding, from brand concept, new logo and mascot, social media guideline, and packaging.
In this project, Booyah wanted to remake its brand that represents children's authentic characters. SANROK created the whole visual branding, from brand concept, new logo and mascot, social media guideline, and packaging.
The always joyful Booyah mascot is taken from the letter
‘B’ in ‘Booyah’. He is chubby and loveable, with a smile
that easily brightens people around him. Booyah mascot
embodies the curiosity in kids and their tendencies to be
very excited in finding something new.
Booyah mascot is like a kid with million of expressions. These expressions also represent its brand's message: "Make It Fun with Booyah".
Creative Directors
Michael Alexander
Tito Yusuf
Designer
Ryan Bagus Irawan
Copywriter
Tiffany Alexandra
Project Manager
Tika Pratiwi
Michael Alexander
Tito Yusuf
Designer
Ryan Bagus Irawan
Copywriter
Tiffany Alexandra
Project Manager
Tika Pratiwi
Team Notes
“Now that two thirds of Sanrok’s founders have become a dad, this project was more relatable than ever. We explored what makes children to be who they are, and with 2 real-life samples in the house, we eventually created Booyah’s visual brand that is fun and expressive—just like how kids act and express themselves!”
“Now that two thirds of Sanrok’s founders have become a dad, this project was more relatable than ever. We explored what makes children to be who they are, and with 2 real-life samples in the house, we eventually created Booyah’s visual brand that is fun and expressive—just like how kids act and express themselves!”
All images & contents © 2012-2022 SANROK Studio. All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law.