Divine Touch: 25 Years of Weaving Grace
Branding | Event & Exhibition
Divine Touch was event held to commemorate the 25th anniversary of Interni Asia, Indonesia’s leading home furnishing company and interior decorator. Owned by Rika Thohir, Linda Thohir and Liza Thohir, Interni Asia provides carefully curated fabric options from the world’s renowned fabric brands for interior designers in Indonesia.
SANROK created the event branding and collaterals, along with producing the promotional video.
SANROK created the event branding and collaterals, along with producing the promotional video.
We are inspired from the myth of King Midas’ Golden Touch—a tale of a king whose touch turns everything into gold. This creation of gold aligns with Interni Asia’s 25 years of crafting luxury in the industry. However, rather using gold, we changed it into silver, the symbol of 25 years anniversary. The concept of ‘touch’ and ‘silver’ is recurrent throughout the brand.
Creative Director
Michael Alexander
Senior Designer
Nandiasa Rahmawati
Executive Producer
Tito Yusuf
Sandy Pirouzi
Videographer
Hexograf
Copywriter
Tiffany Alexandra
Michael Alexander
Senior Designer
Nandiasa Rahmawati
Executive Producer
Tito Yusuf
Sandy Pirouzi
Videographer
Hexograf
Copywriter
Tiffany Alexandra
Team Notes
“This was quite a new experience for us. It was our first time handling a very glamorous brand—one of our producers might or might not hide nervously in the backstage when the event was still going on. This was also the first time our designer tested out a new technique with mesh gradient and 3D modelling, and they turned out really well. Overall, this was one of the most memorable projects. It was really hard not to gawk on those luxury fabrics, though.”
“This was quite a new experience for us. It was our first time handling a very glamorous brand—one of our producers might or might not hide nervously in the backstage when the event was still going on. This was also the first time our designer tested out a new technique with mesh gradient and 3D modelling, and they turned out really well. Overall, this was one of the most memorable projects. It was really hard not to gawk on those luxury fabrics, though.”
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