Gerai Hawa: Blessed Life, Blissful Family
Branding | Fashion & Goods
Gerai Hawa is a Muslim clothing line that focuses on Hijrah value by reflecting how Muslim get dressed in Syaria norm. Built by the lovely couples Teuku Wisnu & Shireen Sungkar and Irwansyah & Zaskia Sungkar, Gerai Hawa intentionally wants to embrace the concept of togetherness in Muslim families.
SANROK created the whole visual branding, from brand concept and new logo, social media guideline, to video manifesto script.
SANROK created the whole visual branding, from brand concept and new logo, social media guideline, to video manifesto script.
SANROK team saw the similarities between the process of Hijrah and metamorphosis of a butterfly. Hijrah process is seen from one’s life journey that is divided into stages. We were born into a family, to be raised and loved. Then we grow into a person who experiences new things, makes mistakes and takes decision for ourselves.
Then we take a step back to reflect and improve ourselves, so we can live for something beyond this life. Finally, through devotion and calmness, we can reach the next step of life. It is a balanced and fullfilled life.
Then we take a step back to reflect and improve ourselves, so we can live for something beyond this life. Finally, through devotion and calmness, we can reach the next step of life. It is a balanced and fullfilled life.
Blessed Life, Blissful Family. Gerai Hawa tagline strongly represents its value throughout the years. With love for family and Allah SWT as the foundation.
Through Muslim communities, Gerai Hawa aspires its customers to build a strong bond between themselves, their family, and the Creator.
Art Director
Tito Yusuf
Senior Designer
Triandi P. Ramadhan
Designer
Satrio Desdiandy
Ryan Bagus Irawan
Copywriting
Wordshelf Studio
Tika Pratiwi
Tito Yusuf
Senior Designer
Triandi P. Ramadhan
Designer
Satrio Desdiandy
Ryan Bagus Irawan
Copywriting
Wordshelf Studio
Tika Pratiwi
Team Notes
“It’s been a fun journey for the team as we got to know more about Teuku Wisnu family’s clothing line brand—and probably became more religious along the way ;)
Special thanks to Wordshelf Studio who did their magic and portrayed the concept of Hijrah into beautiful copywriting.”
“It’s been a fun journey for the team as we got to know more about Teuku Wisnu family’s clothing line brand—and probably became more religious along the way ;)
Special thanks to Wordshelf Studio who did their magic and portrayed the concept of Hijrah into beautiful copywriting.”
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