These are our essential 3-steps Phases of Work at SANROK Studio





 
P — 01

DNA


💬 01 Client Interview/
🏢 02 Industry Research/
💛 03 Brand Knowledge




01 A get-to-know phase, understanding things from the client’s perspective by a series of team visit + interview sessions. / 02 Researching the industry related to the brand or product itself, including competitor lists. / 03 Gap analysis for existing brand or product, positioning, segmentation and differentation listing from client’s brief.
P — 02

CONCEPT


🎨 01 Visual/
📝 02 Story/





01 Visual style, colour, typography, forms & icons analysis— based on DNA’s competitor list. / 02 Brand or product ecosystem analysis, brand or product values and brand narration.
P — 03

CHARACTER


🎨 01 Intangible Assets/
📝 02 Tangible Assets/





01 Printed & produced items such as company profile books, letterheads, envelopes printed mockups, etc. / 02 Intangible assets such as; brand guide, brand personality, visual assets & designs, mascot, etc.



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