JUVA by ZAP

Advertising


Juva by ZAP is a new skincare brand that take pride in their formulation process, which is done by experienced dermatologists. ZAP being a household name in skin treatment field, also adds to their credibility.

As they stepped into the beauty and skincare market, Juva is looking for a strong brand launch campaign to introduce their four leading product series, namely: Acne Defense, Pure Bright, Cleanser, and Body Care series.

Taking inspirations from ‘get ready with me’ videos, SANROK came up with the Beauty Unfiltered campaign video that emphasizes Juva’s belief in the power of natural beauty, and highlights the products' practical benefits for the skin from day to night.

Each section is fast-paced, eye-catching and color coded, following each series colors, hence each section can be used to promote the product individually.



Story Board











Behind the Scenes













Art Director
Sandy Pirouzi

Creative Director
Nandiasa Rahmawati


Project Manager
Tito Yusuf


Content Directors
Tiffany Alexandra

Wordshelf Studio

Producer & Videographer
Rasamala Studio

Account Executive
Tika Pratiwi
Team Notes
The client's representative gives so much constructive feedback and likes to bribe treat (ahem, coffee). To shoot the social media content, one of our designers even had the honor to pose as a model and receive a facial treatment worth a pair of nike air max


Mark
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