Mookie: Freshly Baked Happiness
Branding | Food & Beverage
Mookie is a homemade cookie & baked stuffs brand from Indonesia since 2014. Mookie is portrayed with a cute illustrated red panda in their whole products.
SANROK team saw this particular gif of a red panda who cling on it’s owner’s food plate and found it funny and cute at the same time. And decided to put him as the main mascot of Mookie.
The two ‘O’s from Mookie’s logo are shaped by Mookie’s eyes.
Art Director
Tito Yusuf
Senior Designer
Candya Pradipta
Animator
Desal Sembada
Photographer
Sandy Pirouzi
Copywriter
Alamanda Hindersah
Tito Yusuf
Senior Designer
Candya Pradipta
Animator
Desal Sembada
Photographer
Sandy Pirouzi
Copywriter
Alamanda Hindersah
Team Notes
“So many cookies and cake. Who wouldn’t have fun with a project like this. The team surely gain several kilos after we finished the project.”
“So many cookies and cake. Who wouldn’t have fun with a project like this. The team surely gain several kilos after we finished the project.”
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