Mookie: Freshly Baked Happiness

Branding  |  Food & Beverage


Mookie is a homemade cookie & baked stuffs brand from Indonesia since 2014. Mookie is portrayed with a cute illustrated red panda in their whole products.




SANROK team saw this particular gif of a red panda who cling on it’s owner’s food plate and found it funny and cute at the same time. And decided to put him as the main mascot of Mookie.





The two ‘O’s from Mookie’s logo are shaped by Mookie’s eyes.

































Art Director
Tito Yusuf

Senior Designer
Candya Pradipta


Animator
Desal Sembada


Photographer
Sandy Pirouzi


Copywriter
Alamanda Hindersah

Team Notes
“So many cookies and cake. Who wouldn’t have fun with a project like this. The team surely gain several kilos after we finished the project.”



Mark
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