OhMyGoodnest!
Branding | Food & Beverage
OhMyGoodnest! is an edible bird's nest product from Indonesia. Cultivated in the deep, tropical forest of Borneo Island in Indonesia, OhMyGoodnest! offers a highly concentrated sialic acid delicacies in each jar.
In OMG! project, SANROK created the whole visual branding, from brand concept and product name, logo, e-commerce package guide, social media management post, to social media guide.
In OMG! project, SANROK created the whole visual branding, from brand concept and product name, logo, e-commerce package guide, social media management post, to social media guide.
The name came from the casual and everyday abbreviation that people often use in daily conversations: OMG. This abbreviation originally means 'Oh My God!'—we twisted the wording to fit with the bird's nest narrative of the brand to 'OhMyGoodnest!'
It's the name—GoodNest. There's so much goodnest in a good quality bird's nest. We want people to be good to themselves and it's a promise. Thus we brought the concept of #pinkypromise to OhMyGoodnest's main campaign. A homage to the brand's colour combined with the narrative of self-promising to be better on 2021's New Year.
OMG! brand encourages people to take care of themselves, specifically in the given situation of the pandemic. Take a small step to have a healthier lifestyle by changing simple bad habits into the good ones.
We also developed the social media strategy and management for OMG! soft launching, along with the main campaign #pinkypromise.
Creative Director
Michael Alexander
Art Director
Sandy Pirouzi
Lead Designer
Muhammad Mirza
Designer
Ryan Bagus Irawan
Content Director
Tiffany Alexandra
Copywriter
Wordshelf Studio
Tika Pratiwi
Michael Alexander
Art Director
Sandy Pirouzi
Lead Designer
Muhammad Mirza
Designer
Ryan Bagus Irawan
Content Director
Tiffany Alexandra
Copywriter
Wordshelf Studio
Tika Pratiwi
Team Notes
“Pinky Promise—an innocent gesture to hold a vow, from yourself, to yourself.”
Despite the tight deadlines, we truly enjoyed doing this OMG! project as we reflected ourselves and realized to start taking ourselves a little extra in the era of the pandemic. It’s a pinky promise for us as well.”
“Pinky Promise—an innocent gesture to hold a vow, from yourself, to yourself.”
Despite the tight deadlines, we truly enjoyed doing this OMG! project as we reflected ourselves and realized to start taking ourselves a little extra in the era of the pandemic. It’s a pinky promise for us as well.”
All images & contents © 2012-2022 SANROK Studio. All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law.