PEERSONA
Branding | Service & Startup
In response to the 4th industrial revolution in the 4th quarter of 2010, Peersona was born as an antidote to Human Resource’s problems, particularly in hiring, categorising and filtering a vast amount of people with a limited time-span with the help of machine learning and in-house artificial intelligence system.
Collaborating with different Professors in TU Delft University in Netherlands, Institut Teknologi Bandung, Universitas Indonesia, and several other psychology-related instances—Peersona aspired to be the pioneer in Human Resource system which exploit machine learning in its core.
SANROK was asked to do the 360-branding of the product. Website, mobile apps, merchandise, stationaries, and events.
Collaborating with different Professors in TU Delft University in Netherlands, Institut Teknologi Bandung, Universitas Indonesia, and several other psychology-related instances—Peersona aspired to be the pioneer in Human Resource system which exploit machine learning in its core.
SANROK was asked to do the 360-branding of the product. Website, mobile apps, merchandise, stationaries, and events.
Dodecahedron shape was used as a representation of the complexity of human’s psychology mapping. As an object with 12 sides, efficient enough to represent the many faces/characteristics of a person.
The pentagon in each sides of the dodecahedron is a representation of the O.C.E.A.N method (also known as the Big Five Personality), which is used heavily in the core of Peersona’s methodology.
The pentagon in each sides of the dodecahedron is a representation of the O.C.E.A.N method (also known as the Big Five Personality), which is used heavily in the core of Peersona’s methodology.
Art Director
Michael Alexander
Lead Designer
Muhammad Mirza
Editor
Tiffany Alexandra
Michael Alexander
Lead Designer
Muhammad Mirza
Editor
Tiffany Alexandra
Team Notes
“Peersona is one of those rare cases about a client with a vehemently unique product idea, combined with their genuine enthusiasm in branding and ideas as well. Those two fact made the project to be thoroughly satisfitying and fulfilling.A”
“Peersona is one of those rare cases about a client with a vehemently unique product idea, combined with their genuine enthusiasm in branding and ideas as well. Those two fact made the project to be thoroughly satisfitying and fulfilling.A”
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