Gerai Hawa: Blessed Life, Blissful Family

Branding | Fashion & Goods

Gerai Hawa is a Muslim clothing line that focuses on Hijrah value by reflecting how Muslim get dressed in Syaria norm. Built by the lovely couples Teuku Wisnu & Shireen Sungkar and Irwansyah & Zaskia Sungkar, Gerai Hawa intentionally wants to embrace the concept of togetherness in Muslim families.

SANROK created the whole visual branding, from brand concept and new logo, social media guideline, to video manifesto script.

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SANROK team saw the similarities between the process of Hijrah and metamorphosis of a butterfly. Hijrah process is seen from one’s life journey that is divided into stages. We were born into a family, to be raised and loved. Then we grow into a person who experiences new things, makes mistakes and takes decision for ourselves.

Then we take a step back to reflect and improve ourselves, so we can live for something beyond this life. Finally, through devotion and calmness, we can reach the next step of life. It is a balanced and fullfilled life.

Blessed Life, Blissful Family. Gerai Hawa tagline strongly represents its value throughout the years. With love for family and Allah SWT as the foundation.

Through Muslim communities, Gerai Hawa aspires its customers to build a strong bond between themselves, their family, and the Creator.

Art Director
Tito Yusuf

Senior Designer
Triandi Purnama Ramadhan

Designer
Satrio Desdiandy
Ryan Bagus Irawan

Copywriting
Wordshelf Studio
Tika Pratiwi

Team Notes
“It’s been a fun journey for the team as we got to know more about Teuku Wisnu family’s clothing line brand—and probably became more religious along the way ;)

Special thanks to Wordshelf Studio who did their magic and portrayed the concept of Hijrah into beautiful copywriting.”