Shenelin: Know Yourself, Show Yourself
Branding | Fashion & Goods | Packaging
Shenelin is a ready-to-wear Indonesia’s clothing brand since 2014. Born from the value of empowering women through fashion, Shenelin always encourages its customers to believe in themselves—because every woman has her own values that other women don’t.
SANROK designed the whole visual branding, including Shenelin’s packagings and its social media guide.
SANROK designed the whole visual branding, including Shenelin’s packagings and its social media guide.
With all the stigmas and unbalanced perspectives from the society, women are seen to be under-appreciated and have double standards.
Shenelin aims to break that stigma and embrace women are beautiful no matter what their body shapes are. We believe that everybody and every ‘body’ are beautiful and should be appreciated—with good-fitting clothes.
Every body deserves pants fit for a queen. Every body deserves a jacket that does a woman’s heart good.
Shenelin aims to break that stigma and embrace women are beautiful no matter what their body shapes are. We believe that everybody and every ‘body’ are beautiful and should be appreciated—with good-fitting clothes.
Every body deserves pants fit for a queen. Every body deserves a jacket that does a woman’s heart good.
Know Yourself, Show Yourself
Shenelin Tagline is meant to spread positivity in the heart of everyone.
It also aims to help the audience in discovering their true characters and live life to the fullest.
Shenelin Tagline is meant to spread positivity in the heart of everyone.
It also aims to help the audience in discovering their true characters and live life to the fullest.
The visuals are inspired from a female body, representing of women’s bodies
that come in unique shapes and sizes.
Art Director
Tito Yusuf
Senior Designer
Candya Pradipta
Designers
Satrio Desdiandy
Ryan Bagus Irawan
Content Director
Tiffany Alexandra
Project Manager
Tika Pratiwi
Copywriter
Wordshelf Studio
Tito Yusuf
Senior Designer
Candya Pradipta
Designers
Satrio Desdiandy
Ryan Bagus Irawan
Content Director
Tiffany Alexandra
Project Manager
Tika Pratiwi
Copywriter
Wordshelf Studio
Team Notes
“Our female members were pretty excited to do this project, as it is about women’s empowerment through fashion.
The ideation process was the most fun part, and we hope that this brand can actually make a little change by embracing a unique perspective of a woman’s mind.”
“Our female members were pretty excited to do this project, as it is about women’s empowerment through fashion.
The ideation process was the most fun part, and we hope that this brand can actually make a little change by embracing a unique perspective of a woman’s mind.”
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