THORIUM.ai
Branding | Service & Startup
THORIUM is a subsidiary of Boleh Dicoba Digital (BDD), whose logo prominently features Thor’s helmet. It is the Hustle Hammer, sharing you the modern superpowe of the latest data and information.
SANROK created THORIUM’s visual branding and
UI/UX design for its website.
SANROK created THORIUM’s visual branding and
UI/UX design for its website.
The word comes from Thor, the God of Thunder, and a suffix “-arium”, indicating an artificially-made space. THORIUM creates an “ecosystem” of data where the internal company and industry data are integrated in a simple digital dashboard for business owners to navigate.
THORIUM main logo features a unique hammer logogram, showing its brand roots and value as a reliable entrepreneur tools to shock the industry. The “AI” on
the far right is an epithet for Artificial Intelligence, which is utilized to support THORIUM service.
the far right is an epithet for Artificial Intelligence, which is utilized to support THORIUM service.
UI/UX Design
Creative Director
Michael Alexander
Senior Designers
Nandiasa Rahmawati
Triandi P. Ramadhan
Content Director
Tiffany Alexandra
Copywriter
Wordshelf Studio
Michael Alexander
Senior Designers
Nandiasa Rahmawati
Triandi P. Ramadhan
Content Director
Tiffany Alexandra
Copywriter
Wordshelf Studio
Team Notes
“Boleh Dicoba Digital (BDD) is one of our partners. As they wanted to create their sister brand, we thought it might be nice to have a visual correlation between BDD and THORIUM.
So, we think of Thor and in a poetic way, the hammer represents the tool of Thor has, while BDD logo symbolizes the Thor’s head.”
“Boleh Dicoba Digital (BDD) is one of our partners. As they wanted to create their sister brand, we thought it might be nice to have a visual correlation between BDD and THORIUM.
So, we think of Thor and in a poetic way, the hammer represents the tool of Thor has, while BDD logo symbolizes the Thor’s head.”
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