WOODKA: #Intothebox
Photography | Fashion & Goods
Known for their signature timepieces made exclusively from wood, WOODKA is a local watch brand that celebrates the beauty of nature and Indonesian culture with a touch of fun and quirkiness. In 2018, WOODKA launched a new series which features a classic rectangular design—a contrast from their usual round one—and asked us to photograph their first square series product campaign.
“Thinking out of the box”, a saying to address something unique, now ironically became one of the most mainstream concepts. Reversing the narrative, thinking #Intothebox was made as a counter narration—or even as a slight jab to the irony—as we played along with the rectangle design of WOODKA’s new series.
“Thinking out of the box”, a saying to address something unique, now ironically became one of the most mainstream concepts. Reversing the narrative, thinking #Intothebox was made as a counter narration—or even as a slight jab to the irony—as we played along with the rectangle design of WOODKA’s new series.
Art Director
Sandy Pirouzi
Photographer
Sandy Pirouzi
Senior Designer
Michael Alexander
Sandy Pirouzi
Photographer
Sandy Pirouzi
Senior Designer
Michael Alexander
Team Notes
“It’s always fun to create something with a ‘counter-culture’ as the concept. This project challenged us to create something new out of seemingly outdated and irrelevant concept. Which turned out pretty satisfying for us, and hopefully for the viewers too!”
“It’s always fun to create something with a ‘counter-culture’ as the concept. This project challenged us to create something new out of seemingly outdated and irrelevant concept. Which turned out pretty satisfying for us, and hopefully for the viewers too!”
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