Milk Mocha Bear is an IP by Klova Studios, Indonesia. With relatable couple antics and wholesome stories, Milk Mocha Bear has over 1M followers on Instagram alone, and is a giant amongst cute character IPs with global fanbase. In 2023, Milk Mocha Bear was set to standardise its branding for merchandising. Aside from the brand guideline, SANROK created 20 merchandise packaging and a sales deck.